Our Story

JUST Brands came into existence because we realized as a smaller, leaner group of motivated professionals, we could move, plan and react quicker than traditional companies bound by layers of management. We’re a Master Distributor that represents your product, or source the product you need. We can distribute product locally or nationally, or sell direct-to-consumers online. We market to businesses through traditional channels across Canada to a select number of high-end Consumer Packaged Goods (CPG) clients.

Ours is a team of top-ranked professionals with over 40 years’ experience specializing in Retail, Food Service, Cash & Carry, Distribution and Gas & Convenience. We build brands by growing sales strategically for our clients. But the relationship doesn’t rest once a sale is made – our team prides itself on evolving solutions that stem from researching and analyzing the changing competitive market and customer feedback. Add our grass roots experience – you have the JUST Brands formula for success!

Our Mission:

Help our clients achieve their goals and objectives while fostering new ideas and concepts.

If your brand is an established product in the Canadian marketplace, we help you find your voice, capture consumer attention, and build brand loyalty.

If you are new to the Canadian market, we help you break through barriers and build trust among Canadian retailers (and consumers). We put your brand top-of-mind with the key decision makers within your target market. Using our in-depth industry knowledge, we identify the best opportunities for your product and develop brand-specific programs that help you gain advantages over the competition.

If you are a retailer or distributor looking to expand your offerings, we will meet with you to source and deliver the right brand to your warehouse.

Building brand loyalty is very different today than it was a few decades ago. Our experienced marketing associates will help your brand cut through the clutter. We will work to differentiate your product or brand – consumers have more choices than ever now and competition is fierce.

Our Approach

We work directly with the head offices of major Canadian retailers so your product receives national prominence. In today’s marketplace you need an intimate knowledge of your principal customers, plus a keen understanding of where the market is going.

A Client Strategist will work with you to develop and execute short and long-term business plans for your brand.

Key Account Managers guide day-to-day activities and are the contact point for you and the retailer to ensure a coordinated sales approach.

Senior Management is always available to consultations about your products, brands, market and business opportunities.

Our Sales Channel

Today’s retail consumer is a new breed of shopper: proactive, informed, savvy, and online. As a result, shoppers are more likely to make purchases at many different retail points across a wide range of channels. Sales strategies that work well in one retail channel may not succeed in another. JUST Brands has the expertise to successfully engage shoppers and drive sales through channel-specific strategies and tactics.

Our Team

JUST Brands Beverages unites the extensive collective expertise of some of the brightest minds in the Canadian Consumer Packaged Goods industry.

“Team JUST Brands” is a fast paced, focused, highly driven professionals with the experience and motivation to drive brand growth and distribution within key target markets. JUST Brands has extensive knowledge by managing the Canadian market for several CPG companies. Today, Team JUST Brands is the visionary driving Brands into the hearts and minds of both retailers and targeted consumers.